Agencies do not fail because they lack another analytics tab — they fail when client posts miss slots. The best social media tools for agencies keep queues clear across brands.
What agencies should prioritize
- Separate workspaces / brand context
- Predictable scheduling across LinkedIn, Facebook, Instagram, Threads
- Permissions without shared passwords
- Pricing that does not explode per client seat
TheAutoReach focuses on that publishing backbone. Explore TheAutoReach for agencies and Workspaces.
If clients ask about switching off Buffer or Hootsuite, send them our alternatives hub.
TheAutoReach schedules and auto-publishes to LinkedIn, Facebook, Instagram, Threads, YouTube, Discord, Telegram, Pinterest, and WordPress. Get started free.
Free social media scheduler plans compared
Free plan limits for popular social media schedulers, checked against each vendor's official pricing page on October 6, 2026.
| Scheduler | Free plan | Channels | Post limit | Users | Notes |
|---|---|---|---|---|---|
| TheAutoReach | Yes (no expiry, no card) | 25 channels (5 workspaces × 5 accounts) | 4 published posts per channel per week (~17/month per channel; 100/week in total) | 3 per workspace | LinkedIn, Facebook, Instagram, Threads, YouTube, Discord, Telegram, Pinterest, WordPress; no X yet |
| Buffer | Yes | 3 channels | 10 scheduled posts per channel at a time (refills as posts publish) | 1 | Supports X, TikTok, Bluesky, Mastodon and more |
| Publer | Yes | 3 social accounts (X not allowed on Free) | 10 scheduled posts per account at a time; 25 drafts | 1 | 1 workspace; 24-hour post history |
| Zoho Social | Yes | 6 fixed channels in 1 brand (Facebook Page, Instagram business, LinkedIn profile, LinkedIn page, X, Google Business Profile) | No monthly cap stated | 1 | Channel types are fixed; no Discord, Telegram, Pinterest, YouTube or WordPress on Free |
| Metricool | Yes | 1 brand (1 profile per network) | 20 published posts per month | 1 | No LinkedIn or X on Free; strong free analytics |
| Hootsuite | No (14-day trial) | — | — | — | Paid plans start at $99 per user/month |
| Later | No (14-day trial) | — | — | — | Starter plan allows 30 posts per profile per month |
Vendor plans change often — follow each scheduler's link for its current terms.
