Free template · Excel & Google Sheets
A free social media calendar template you can download and customize — weekly posting planner plus a monthly overview. Built for LinkedIn, Facebook, Instagram, Threads, YouTube, Discord, Telegram, Pinterest, and WordPress.
Open in Google Sheets
- Download the weekly or monthly CSV.
- Open Google Sheets → Blank spreadsheet.
- File → Import → Upload → select the CSV → Import data.
In Excel: double-click the CSV or use Data → From Text/CSV.
What’s inside the weekly template
| Column | Use it for |
|---|---|
| Day / Date | When the post should go live |
| Platform | LinkedIn, Facebook, Instagram, Threads, YouTube, Discord, Telegram, Pinterest, or WordPress |
| Content pillar | Authority, product, community, proof, etc. |
| Post type | Text, image, carousel, Reel idea, link post |
| Topic / hook | The angle in one line |
| Caption draft | Working copy (or paste from our caption tool) |
| CTA / UTM | What to click and how you will track it |
| Status | Idea → Draft → Queued → Published |
Sample week (copy into your sheet)
| Day | Platform | Pillar | Hook idea |
|---|---|---|---|
| Mon | Authority | One lesson from last week’s campaign | |
| Tue | Product | Feature highlight with a clear CTA | |
| Wed | Community | Question post to spark comments | |
| Thu | Threads | Behind the scenes | How the team ships content |
| Fri | Proof | Result, quote, or mini case study |
From calendar template to published posts
- Fill the weekly sheet (or duplicate it each week).
- Draft captions with the AI caption generator.
- Add tracked links with the UTM builder.
- Schedule everything in the free social media scheduler.
Want the strategy layer first? Use the social media planning template. Deep dive: how to build a social media content calendar.
FAQ
Is this social media calendar template free?
Yes. Download the CSV files for Excel or Google Sheets at no cost.
Is there a Google Sheets version?
Import the CSV into Sheets (File → Import). That gives you a live social media content calendar template in Google Sheets.
Do you have an Excel template?
Yes — the CSV opens directly in Excel as a social media calendar template Excel teams can edit.