Free template · Strategy + content plan
A free social media planning template (and content plan worksheet) to clarify goals, pillars, platforms, and cadence — before you fill the calendar.
What this social media content plan template covers
- Monthly goal and audience
- Brand voice
- Content pillars
- Platform priorities (LinkedIn, Facebook, Instagram, Threads)
- Posting frequency
- CTAs and KPIs
- Who drafts, approves, and schedules
How to use it
- Fill the planning sheet in Excel or Google Sheets.
- Map campaigns in the content plan template (theme, dates, CTA, owner).
- Drop posts into the social media calendar template.
- Publish with the free social media scheduler.
Content pillars example
| Pillar | ~ Share of posts | Example |
|---|---|---|
| Authority / education | 30% | How-to, lessons, frameworks |
| Product / offer | 25% | Features, demos, launches |
| Community / engagement | 25% | Questions, polls, UGC |
| Proof / social proof | 20% | Results, quotes, case snippets |
This is your social media planner layer. The calendar is the execution layer. Read the full guide: social media content calendar.
FAQ
Is this a social media strategy template?
Yes — it captures goals, audience, pillars, and KPIs so the calendar is not random.
What’s the difference vs the calendar template?
Planning = why and what themes. Calendar = which post on which day.